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Content Strategy

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Content Strategy

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Content Strategy

A solid content strategy is necessary for a company trying to grow their online presence, integrate relevant keywords and boost SEO scores and rankings. A comprehensive content strategy and calendar should be integrating how the content will be created, published through selected channels, amplified and offered conversions. The strategy should measure results of content initiatives for the near future and reflect relative business goals and KPIs for organizational values. Make sure you guide content creators to create keyword optimized content in line with SEO best practices to boost traffic.

Good content strategies should build brand authority and trust, while allowing for organizations to become thought leaders in their industries. The content strategy should identify a problem as a pain point, a target, a customer persona, solution, content type and channels of distribution, general purpose and tone of voice, and many keywords.

What can you find in the Decktopus Content Strategy Template?

Content strategy cover
Business objective and content calendar target
Content distribution channels
Content calendar goals
content calendar
tone of voice
purpose
targets
customer persona
KPIs for success
Customer satisfaction
Brand promises

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